This is what potential looks like.
Here’s where the action is. Real young people, chasing big goals, and putting in the work to get there. Whether they’re just getting started or already repping their sport at the highest level, every athlete here is part of the Lou Lou family.






























Athletes Supported
7
Funding Raised
£
100
K+
Sports Represented
5
International Call-Ups
6
It takes a team.
club spotlights
We don’t just back individual athletes, we also support the clubs and organisations that give them a place to belong, grow, and push forward. These are the communities making sport happen on the ground. They create opportunities, build belief, and bring people together - and we’re proud to stand alongside them.